Traffic by channel, engagement, and click-to-filter

Your analytics just got a lot more powerful.

• Traffic by channel: see your visits grouped the way Google does it, Organic Search, Paid Search, Social, Email, Referral, even AI Assistants like ChatGPT and Perplexity. New Channel tab in Traffic Sources.
• Click to filter: click any row, a country, a source, a page, a device, and the whole dashboard filters to it. Stack filters to answer questions like "mobile visitors from Google who saw my pricing page". Remove them with one click.
• Engagement rate: we now show how many visits were genuinely engaged (10 seconds or more, multiple pages, or a lead) instead of just bounce.
• Outbound links and downloads: clicks on links to other sites and file downloads (PDFs, price sheets) are tracked automatically.
• Custom event details: custom events now capture extra details you tag them with, so you can break a goal down by service, plan, or anything else.